Marketing Manager Cover Letter (Text Format) Make sure you use proper cover letter format to ensure that your cover letter is readable and professional. You should be able to analyze and interpret market data, balance budgets, and make logical decisions about marketing campaigns, all while consistently generating new ideas and communicating them effectively to others. Developed and implemented bank's enhanced automated teller machine system. Give more depth to those roles related to the industry or your most recent positions as those are the areas employers will want to know more about. This infographic highlights how to format and structure your CV, detailing exactly what sections to include. Produce a short introductory paragraph (also called a personal statement) at the top of the page that gives recruiters an insight into your experience, qualifications and core skills that are imperative to marketing manager positions. This just tells the director of marketing that youre full of it. In three bullets, its clear that this person has had great success in both managing a happy marketing team and getting fantastic results with it. Lets see a good example and a less than a good example: This summary fits a lot into a small space. Including degrees or HNDs in advertising, business management, marketing or communications or courses such as CIM Level 3 Foundation Certificate in Marketing. Provide follow up reporting related to ROI around the event. Read your CV out loud to check if the sentences flow easily, and avoid awkward phrases. Developed excellent relationship with golf, lawn care and landscape media. Include your job title, the name of the company, dates of work, and key achievements for each listing. Directed strategic initiatives to achieve business objectives. Creativity is not about the colors or fancy fonts. Youre not the kind of person to slack off here, so lets dive into what you need to craft the perfect experience section. Check out our top chart of 23 Creative Resume Examples for 2021. Every marketer brings strong unique ideas to the table, but marketing is such a fluid and diverse field where finding a common ground is always a challenge. Feel free to play around with this template in our resume builder. Defined strategy for integrated communications plans in golf, lawn care and landscape. Include a well-written marketing manager resume summary. Directly underneath your CV profile, display your marketable skills in two or three columns of bullet points. Senior marketers who spent years working in just a handful of companies may come off as too fixed in their way their experience might be useful only in a specific niche or for a certain type of company.Consulting, or any experience working with several clients, shows that you have a wider perspective on what works in marketing and can adapt your skills to the particular company or challenge. For more examples on crafting a job-winning experience section, check out our in-depth guide on How to Cover Work Experience On Your Resume. However, lets say the marketing manager position youre applying for wants more email marketing experience than you have? The structure of your CV is equally as significant as the compelling content within your CV. Digital marketing is all about metrics, figures, and KPIs and the same goes for your CV. Because youre expected to be an experienced marketer, a reverse chronological format that emphasizes your past work experience is perfect. Implemented an organic SEO strategy for a 6 person team, boosting visits by 165% in 8 months while CRO increased sales by 52%. Analysis: these days marketers face oceans of data, show that you can see the signal in the noise, and create real insights on current trends, campaign performance, and best customer acquisition practices, Brand management that includes strategic planning, new product launches, and brand-impacting marketing efforts, Supporting skills: experience in graphic design, sales presentations, or customer service might give you an edge over candidates with a less diverse skillset, CRM Tools: Hubspot, Salesforce, Pipedrive, Monday, Marketing automation: Hubspot, Autopilot, Marketo, SEO Tools: Semrush, Buzzsumo, Moz, Hootsuite, Ad platforms: Facebook ads, Google ads, LinkedIn ads, Social media marketing management tools: Buffer, eClincher, Moz's Free Beginners Guide to Content Marketing, Googles Digital Garage: Fundamentals of Digital Marketing Certification, Bing Ads Accredited Professional Certification. If it seems a bit crazy to take that much time to write ad copy and neglect the header of the resume that could get you your next marketing manager position, thats because it is. Prove your value with your role descriptions, giving recruiters an understanding of the roles you undertook and the impact you made within that position. For example: Experience. But: All that via a single piece of paper. That's common HR advice you wont get a job without producing measurable results. In the work experience section, focus on your achievements, not just responsibilities. Resumes, and other information uploaded or provided by the user, are considered User Content governed by our, Marketing Communications Key Accomplishments, North Carolina Agricultural and Technical State University, Excellent written and verbal communicator, Budgeting and forecasting (advertising, public/media relations, direct mail, tradeshows), Exceptional planning and implementation capabilities. This professionalism should also include selling yourself successfully during job opportunities. Wrote required copy for all communication materials. Improved marketing team member onboarding. For more resume examples and out-of-box job-winning resume tricks, check out our Entry-level Sales Resume guide for 2021. Decreased customer dissatisfaction by 25% via client survey analysis and execution of countermeasures, Boosted sales by 45% by successfully establishing new customer segments and organising yearly marketing fairs and events, Fix 100% of bugs by completing monthly audits for Instagram, Facebook, and Bing platforms, Raise product awareness by producing compelling marketing assets, such as videos, emails, presentations, and speeches, Lead recruitment and training of top talent within the marketing department for functional excellence, Increased marketing and sales objectives by 100% by developing and launching a 2-year marketing strategy, Drove email marketing campaigns resulting in an increase of service subscriptions by 25% within two months, Gained 900+ Facebook followers by successfully implementing outreach strategies, Trained 15 new staff members on standard operating procedures and adjusting to the company culture, Generated informative surveys using SurveyMonkey to gain insightful data and improve customer experiences, Tracked opportunities in Salesforce to accomplish each quarters sales targets and upcoming goals, Designed new marketing collateral that strengthened Userlives brand image by 15% and received positive user feedback through surveys and user interviews, Supported data-driven decisions through market research and trend analysis, Boosted productivity of marketing manager by taking care of all administrative tasks including answering emails and compiling data reports, Attended weekly team meetings and shared creative ideas to optimise business goals and objectives, Managed the companys Twitter, Instagram, and Facebook accounts, Cooking (Expertise in grilling and baking), Knowledge of marketing software and tools. Required fields are marked *. They referred to themselves as I, generally you want to avoid this in resume summaries. An example of a soft skill could be the ability to resolve conflicts or lead a marketing team. Emphasize results with bold text and use headers to make your marketing manager resume easier to scan. Check out our comprehensive Marketing Director Resume Guide for 2021. This portion highlights the people management element of being a marketing manager. Key Takeaway. Repeat the steps with older jobs, but with fewer bullet points. The difference is subtle but important. Show you work well both within and managing teams. Analytically-minded marketing specialist with an MBA in Marketing from UCLA, Anderson School of Management (GPA 3.9). A perfect marketing manager CV looks completely professional. Marketing; SEO Marketplaces; . As chair of the Chapter Services Committee guided the redesigning of the Achieving Chapter Excellence program. Here Are Tips on How to Best Write Resume Accomplishments & a Few Ideas/Examples To Help. Improved web presence through SEO increasing traffic by 100k visitors per month Reduced advertising spend by 10% whilst maintain leads and sales CV templates Education Use the below structure when compiling your role descriptions to achieve this. Worse yet, anyone can open Google Ads, then claim they know Google Ads and put it on their resume. The second sentence makes it clear that this is a generic resume summary written to apply to every single marketing manager job offer. Here are four important tips you can use to earn more interviews for marketing manager roles: When an employer skims through hundreds of applications, one of the important things they look at is the skills on your CV that are relevant to the vacant role. Prospective employers may be confused if the terms used are too company-specific. All rights reserved Okay, theres a lot to unpack here. Towards the end of your CV, document any qualifications or courses youve obtained, reserving space for those qualifications imperative to marketing manager roles. After learning about how to write a professional digital marketing manager . Now imagine if you spent little time on the header of a Google or Facebook ad? Many factors go into creating a strong resume. So whether youve managed to increase your own or someone elses website traffic through SEO, PPC, blogging or social media campaigns, its bound to impress recruiters. Keep them short and describe how your personal input has driven results for your employer. Accomplishments: Served as primary copywriter on advertising campaigns for large accounts and new product launches. Consider hobbies that demonstrate soft skills that are pertinent to marketing manager roles such as organisation, creativity, communication and innovation. 04/2013 - 02/2018. No matter what marketing activity you used to boost leads within a previous role, its an absolute winner for creating an impressive CV. Showcasing such a rare experience will definitely put you on a C-suite level radar. You send it to a top choice and crickets. Well, you cant make a sale without finding a lead so a well-oiled lead machine is essential to the success of any business. Every marketers weapon is their experience, as marketing is not something a book or an online course will teach you. Your email address will not be published. If you are looking to progress your career by Debbie Holden | Mar 11, 2020 | Job Descriptions, Jobseeker Blog. Interests such as running a Facebook interest group, being part of a drama club or doing something creative individually such as painting or model building all showcase these strengths. Liaise on digital presence, social promotion and public relations to support events. The simple but attractive design makes it easy for recruiters to skim read it. Think of your resume summary as the beginning of the sales funnel for your resume. The average digital marketing manager resume is 1.3 pages long based on 450 words per page. Philadelphia, PA. Led a 3 person team that boosted revenue by 64% for an e-commerce company via a 6-month content marketing campaign. In a few concise sentences, summarize . Your work experience should do the talking, so include what your degree was, the institution, and your graduation year, but thats about it. Dec 18, 2018 | Careers Advice | 0 comments. Website traffic is the lifeblood of any business.The initial focus of most digital marketing efforts is to acquire website traffic ideally, lots of it. Generated campaign response-rates of between 6% and 8% (up to 4 times the industry average). Growth Marketing aficionado who loves to analyze data. If youre currently looking for a role as a marketing manager, its crucial for your CV to stand out from the competition. Start with your most recent experience, as in a resume, and work in reverse chronological order. , a leading advice centre for CV writing and job search. Below, weve broken down the soft and hard skills you should focus on: In general, your experience should do the talking. Get creative in showcasing your results. Entry-Level Marketing ResumeObjective. When formatting your marketing manager CV, carefully consider the words youre using. You spent days polishing it. Product Marketing Manager Resume Sample. In todays competitive job market, you need to successfully advertise your skills, training, background, and work experiences to make a positive impression on employers. A-Z: Popular: Blog: . following from scratch, which in turn, delivered a 150% boost in leads, Built a database of 5k emails by creating a downloadable e-book, Developed clear CTAs on all website and social media copy, delivering a 50% uplift in leads, Why are leads so important? Finally, make sure that your CV only highlights details related to high-level marketing work. Senior Event Marketing Manager. problem analysis and problem-solving persuasive and influencing ability teamwork negotiation skills presentation skills innovation and creativity judgment and decision-making adaptability and agility References Available on request Include your own job information in this marketing manager resume sample. Bernier consists of a decision support system for qualified health professionals to quickly and efficiently perform the pre-operative planning of any orthopedic procedure in 3 dimensions, using 2D image data from the patient. Make your contact details easily accessible by keeping this information to the top of the page, including only the essential information such as: Remove extra information that isnt required in the decision making process such as your date of birth, marital status, your full home address, or headshot photos that take up valuable space. Irrelevant information like unrelated hobbies or out of place skills will make employers lose interest in your application. Decreased the load time of the website by optimizing CSS files, Worked within a team to design and develop a mobile application, Identified website usability issues by conducting A/B testing, Took over the management of PPC campaigns, increasing ROI from 15k to 30k, Optimized ad copy, resulting in a higher quality score and a lower CPC, Conducted A/B testing on paid Facebook ad campaigns, boosting conversion by 140%, Lets face it digital ads can be costly if implemented by under-skilled staff. Here are 5 impressive achievement types which you can include in your, Increased website traffic by 50% by creating and implementing an SEO strategy, Generated a 200% uplift in organic traffic to the website in 6 months. Led the branding and transition of the Norvartis Crop Protection and AstraZeneca Crop Protection turf, ornamental and pest control products after the merger in 2000. 2022, Bold Limited. For example, a sample achievement for your resume might look something like this: When I joined Salco in the Fall of 2015, the company was a mess. Name, email, title, done, right? process. Details. Content creation: show that you can both create and manage high-performance content and work with content developers regardless of medium, whether its direct mail, organic, or brochures, and whatnot. For an engaging resume, use the PAR (Problem-Action-Result) formula. A recruiter might find a multiple-page CV too tedious and complicated. Your marketing manager CV shouldnt go beyond two pages to avoid the risk of losing your potential employers attention while they review it. Provide an overview of your role, the company you worked for or the department you worked within, giving a concise summary to recruiters. 13. Product Marketing Specialist EnterPro, Inc. Avoid death by bullets. Tailor your resume to the exact job youre applying for. People love stories, and hiring managers are, after all, people. Implemented initiatives, for example, marketing outcome reports, new scoring procedures, showcasing a 20% increase in advertising execution output to the executives in under 6 months. Traffic, conversions, budgets?For example, in content marketing, traffic growth % beats the number of posts that you published. After all, if you cant market yourself, what hope do you have in marketing a product or company? Recent data compiled by Simply Marketing Jobs shows the highest paid jobs within the marketing industry. Sales 2019, Online. Lets break down all the messages it sends: Now lets compare that to another version of a marketing manager resume summary written for the same candidate. With my diversity of experience, I am looking for all types of opportunities to lead marketing projects and teams. Put your skills in a real-world context. Technology Formatting your achievements. Here are 5 impressive achievement types which you can include in your digital marketing CV, along with some real-life examples for inspiration: Increased web traffic Increased website traffic by 50% by creating and implementing an SEO strategy Generated a 200% uplift in organic traffic to the website in 6 months Showcase the impact you had within previous organisations by recording any key achievements, adding any facts and figures that verify these examples. 1. Its also specific about the type of company this worked for. In an effort to combat the coronavirus outbreak, children will now be at home with family, provided they are not the children of key by Debbie Holden | Mar 19, 2020 | Careers Advice. Thanks for downloading our free template! To avoid submitting a disorganised application, follow a standard CV layout. To write the best marketing manager resume out there, follow the key steps we covered: Open your resume with a resume summary or a career objective. Below is the approach we perfected with our clients-marketers for the last seven years. Lets say youve just finished a stellar marketing manager resume. 2022, CV Genius. Ensure your CV layout is structured to best highlight your unique experience and life situation. E: email@email.com P: 000-000-0000. Our coders and HR experts are proud to introduce our new Free CV Builder software to help you earn more interviews in the UK's competitive job market. Monitor and report ROI and user LTV from campaigns to continually improve performance Manage and communicate schedules. Reviewed and edited copy and layout for all collateral. Secured articles on their websites and in printed media for introducing new products and/or communicating new brand or business information. 8+ product marketing manager resume examples that highlight goals, experience, and background . Here are some other soft skills relevant for a marketing manager position: Along with highlighting your skills, include any marketing industry certifications youve received from accredited organisations. Lets look at all the things that went wrong here: Now that youve got a top-notch marketing manager resume summary written, lets get to the most important part of your resume: the work experience. Tel 300-555-6666. The point is, you need to be targeted and strategic about your skills. The by Debbie Holden | Jun 16, 2020 | Careers Advice. Led a team of 5 direct reports for the development of collateral, its warehousing and distribution. According to marketing resume sample formats, The technical skills and computer proficiencies together highlight your marketing foundation in the resume. Assumed a lead role in pitch team meetings, and helped close major accounts ($500K to $1M+ initial contracts). Here are some examples of hard numbers in a marketing manager CV example: Notice that these statements have two things in common. . Delivery/Execution: most marketers can talk a big game, but you need to show that youve actually executed strategies and gotten concrete results. Your profile should engage recruiters at the top of the page, enticing them to read further into your experience, after identifying your suitability for the industry at first glance. Awarded the Dilworth Award for Innovation by the National Agrimarketing Association. Its imperative to highlight your sector specific skills within your CV, enabling recruiters to clearly see your suitability for the industry. A professional, concise and clear format is vital to maintaining recruiters gaze in a busy job market, ensuring your CV doesnt become tedious to read. For instance, include examples of your people skills on your CV to prove you have more than just marketing talents. The right header speaks volumes, projects confidence, and makes a strong first impression. 16. It appears on 9.8% of resumes. Think of this as your 30-second elevator pitch, a quick summary thats going to grab the recruiters attention by telling a compelling story backed up by metrics. So rather than simply listing duties in your CV, try to quantify your accomplishments with data (also known as hard numbers on a CV) from past jobs to make your future employer realise how youd be an asset to their company. Look to incorporate the below skills within your marketing manager CV: Campaign management Leading marketing campaigns from inception to completion, Budgeting sticking to client or companies budgets, prioritising allocation of costs, Social mediamarketing understanding of the social media algorithms and the ability to schedule posts across channels, Website optimisation identifying website problems and producing content and sites that best promote a companys brand, Analytics understanding analytics and being able to accurately report on performance to clients and provide solutions or insights, Search engine optimisation optimising performance through key word knowledge, Copywriting being able to produce compelling contact for internal or external comms or social media or website usage. Showcase cool projects you took and creative people you worked with. You need to grab recruiters attention with a well-structured and engaging CV that promotes your in-demand skills. It is a good place to highlight your most noteworthy brand marketing skills and achievements. Well, you cant make a sale without finding a lead so a well-oiled lead machine is, No matter what marketing activity you used to boost leads within a previous role, its an absolute winner for creating an, Generated 3,000 leads and converted 40% into high-value sales, Created an Instagram strategy and collaborated with influencers to promote products, resulting in 10k worth of sales, Increased e-commerce sales by 20% in 3 months by redesigning all landing pages, At the end of the day, companies are in business to make a profit and how can they make a profit without selling their products or services? Sometimes, in trying to keep things brief, you can skip over your accomplishments and sell yourself short. If you dont have decades of experience to justify two pages of a resume, then go for a one-page resume as your default. Quantify your marketing achievements as much as possible. However, including too many, too few, or irrelevant skills can easily trip the resume reviewer's defense system. Here are the top 10 skills every digital marketing manager needs to have. We provide HR-approved CV templates, built-in job description bullet point phrases to select, and simple export to MS Word and PDF. Collaborated with cross-functional teams to draft project schedules and plans.Delivered status reports to stakeholders for budgeting and planning purposes.Monitored team progress and enforced deadlines. Use bullet points to record your duties within each role, displaying any project involvement or additional responsibilities taken on. Highlighting your certifications gives employers an idea of what youre knowledgeable in and shows youre committed to growing your marketing career. You know better than anyone how much visuals matter in delivering the message, but so are the results. Learn how to write a marketing manager CV that impresses your future employer and sells your top marketing and managerial skills. If you have time, a quick review would really make our day (it'll only take 15 seconds). by Hannah Tillotson | Jan 19, 2022 | Blog, Careers Advice, Jobseeker Blog. Highlight fundamental information within your CV by breaking up large blocks of text and working to a format that provides a logical reading flow. Monitored costs, oversaw agency audits, account reconciliations and purchasing for $27.0MM and 50+ brands. To be successful as a marketing manager, you'll need to have a balance of analytical and creative skills. Patrick Park. 15. Analytics is the most common skill found on a digital marketing manager resume. So in addition to your contact details, emphasise your suitable skills, certifications, and professional experiences in your marketing CV. This guide will walk you through how to produce your own CV that emphasises your experience in an engaging and enticing manner, holding recruiters attention throughout. Implemented a file maintenance system for 800+ slides and product photography and developed procedures to meet technical requirements. Creative problem solving: this is what growth hacking really is. The main job role of a Graphic Designer is to communicate all sorts of information and ideas through images and text. Focus on the skills mentioned in the job description and back them up with examples. This improved the conversion rate of the site resulting in an overall revenue increase in excess of $1 million a month. This makes it clear that this candidate gets things done. Here are some of the most applicable hard skills for your marketing manager CV: Additionally, being a marketing manager means you need several soft skills. If you have space within your CV consider adding additional qualifications such as GCSEs, A-levels, additional degrees and any vocational qualifications. Its the best way to quickly boost your skillset in a specific area without the need to spend months or years working on it in a job. You already know youre qualified for the marketing manager position, so dont let a dull CV stop you from getting a dream marketing manager position with great pay and benefits. Website traffic is the lifeblood of any business. It gives the recruiter a snapshot of: Your role and years of experience. When an employer has to work through a messy or chaotic CV formatting job, theyll immediately have a negative impression of a candidate even if the candidate is clearly qualified. Marketing Accomplishment Examples will sometimes glitch and take you a long time to try different solutions. Mentored artist on quality standards and improvements. Marketing is all about partnerships, but can you build a system that facilitates partnerships on all company levels? After all, if you cant market yourself, what hope do you have in marketing a product or company?Digital marketing is all about metrics, figures, and KPIs and the same goes for your CV. Write a focused professional summary focused on showing you have the right experience and skills for the position. Every section should sell your strengths, skills, and abilities strongly. Your most important skill (s) as a business development manager.