Marketing Director Resume Examples and Guide - zety Digital Marketing Strategist resume sample 5. You have to do two things to make your marketing director resume ATS-compliant: 1. Maintain tracking and reporting, Work closely with corporate press on upcoming articles and develop a process for gathering potential stories to feed the pipeline, especially during key selling time periods (upfront/fall sales). Land the job you want. What will make you unique are your accomplishments and contributions to each company you worked for. This way, you can position yourself in the best way to get hired. Develop relationships with community partners and organizations, Develop marketing and brand strategies that communicate a compelling value proposition for current and prospective users in each key market; collaborate across functions to drive impact and results, Partner with the Global Marketing Strategy and Insights Director as well as the Media Lead to define core audiences by market and develop a continuous test and learn environment, Lead the social marketing efforts for the region, including strategic direction, editorial planning, target definition, and community growth and engagement, Recruit and develop the regional marketing team; provide exceptional team leadership with a focus on employee engagement, mentoring, development and retention, while also attracting top talent, Develop and manage agency partners as they scale the marketing function, Be the relentless advocate for local relevance across each market; ensure all marketing activities feel local and personal; articulate market nuances for other teams who arent familiar with the region, Extensive experience (12+ years) executing large scale brand marketing, digital marketing, experiential campaigns, offline marketing, partnerships and sponsorships, and social media-driven marketing in the Americas, with a specific emphasis on the US, Creative and analytical thinker with a proven ability to champion world class creative marketing programs that deliver results, Proven experience influencing leadership in a cross-functional, matrixed environment, Willingness to regularly travel, some of which will be international, Strong analytical, planning, and forecasting skills, Outstanding communication and presentation skills; able to articulate a vision, strategy or idea clearly, The ability to work at both strategic and tactical levels, Fluency in English (written and verbal) required, Spanish and/or Portuguese a benefit, Direct and manage the Services Marketing team by leveraging expert client and market knowledge, Serve as a SME and Excellence Focal Point for the services marketing discipline, Accountable for ensuring the delivery and success of a wide variety of services marketing activities across Managed Services portfolio, Contribute to the marketing plan execution as a member of the team, Enrich and enhance the marketing discipline, drive marketing efforts, and ensure that Amdocs is differentiated from others in the market, Serve as the focal point for analysts and press relations teams. Provide honest feedback on what is and is not working to enable quick corrective action, A minimum of 10 years in relevant marketing activities for B2B market companies that sell through direct, indirect and online sales channels in the Americas region, A minimum of 7 years of field or channel marketing experience, A proven ability to conceptualize, document and manage a regional marketing plan that is aligned to both regional and corporate level revenue goals, A proven record as a strong collaborator and leader that knows how to bring people along and get work done with them. Drive rapid growth and increased profitability for MHHE (digital) learning products. Transition the mail-order model from business-to-consumer to business-to-business with lucrative contracts totaling $65M each year. Do I need experience to get a marketing director job? Energized. Previous experience working in a B2B managed-services business is beneficial, Experience with Salesforce.com and content automation tools, such as Pardot or Hubspot, required, Proven track record of partnering with internal and external graphic design and creative resources to deliver on budget and on scope deliverables, Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, etc, including experience using social media analytics The ability to communicate on social platforms in a consistent, on-brand voice and to tweak social strategies based on findings, A demonstrated ability to be proactive and assertive in identifying and capturing growth opportunities, as well as thinking creatively and strategically, Must have excellent interpersonal skills including presentation, public speaking and client interaction skills, Recommended experience in the supervision, management or mentoring of junior professionals, Ability to make decisions, plan, execute and evaluate initiatives and campaigns based on their performance against targets, A self-starter who is able to manage multiple projects, prioritize competing tasks, and adapt to new situations in a dynamic environment, Strong and dynamic presentation skills; persuasive communication influencing others by combining logic, facts and business acumen, A passion for keeping up to date with practices and standards in the marketing industry, Manage and enhance the AM800 brand in the community, Develop strategies and enhance the stations web site and social media content, Manage and develop other full time and part time staff in the promotions department, Work with the Promotions Co-ordinator to create, execute and oversee station promotions, contests and on-site events, Work collaboratively with the Program Director, Sales Manager and Account Executives to drive ratings, enhance client revenue and relationships, Maintain a personal presence and be active in the Windsor Essex community, Experience managing a strong brand either in or out of the broadcast industry, Strong knowledge of internet and social networking platforms, Knowledge and experience in promotions and event marketing, Detail oriented with strong organizational, interpersonal and communication skills, Ability to think creatively, conceptualize ideas, find opportunities and capitalize on trends, Ability to work under pressure, handle associated stress and react quickly and accurately to daily deadlines within a collaborative atmosphere, Self-starter, able to work with minimal supervision as part of a team, Strong computer skills with full knowledge of MS Office (Word, Excel, PowerPoint), Valid drivers license and passport required, Degree in business, marketing, economics, or other engineering discipline, 10+ years of senior Marketing leadership with marketing leading organizations, Track record of defining, and executing go to market plans in complex, matrix, multinational B2B/Industrial environments, Proven experience to operate across diverse international markets and possess a strong element of Cultural Awareness and acumen, Experience in managing multiple, complex projects and changing priorities, making sound decisions and working effectively in a matrix environment, Excellent strategic, operational, and project management capabilities, Executive gravitas and ability to comfortable with senior level executive engagement, Developing, implementing and evaluating annual strategic marketing plans, Developing and solidifying working relationships with local entities and retailers, Managing and supervising efforts of the marketing staff, Develop strategic, integrated communication plans that include objectives, target audiences, positioning, support points, program details, budgets and success metrics, Lead campaign management and oversee the front to back development of marketing deliverables across all vehicles - print, web, digital, social, etc, Partner with internal creative team and outside agency to take programs from ideation all the way into implementation, Evaluate effectiveness of programs through metrics and analysis, continuously optimize program outcomes and make recommendation on business cases, Lead and influence cross-functional teams within and outside of Marketing, Identify program challenges, define root cause, and develop plan for optimizing outcome. Summary Statement Education Work History Skills and Achievements Put your GPA in your education section. Research, analyze and monitor financial, technological and demographic factors to capitalize on market opportunities. Ability to remain calm, focused and efficient under pressure, University degree required; preferred in Marketing, Business, or Agriculture, 5+ years of progressively increasing experience in marketing management plus at least 2 years in marketing as an individual contributor, Experience / Knowledge / Background in agriculture or agriculture technology helpful, Knowledge/experience in formulating financial business plans, Demonstrated knowledge of technology hardware and software markets, Identify market opportunities for EI; analyze growth areas and market gaps by region and customer type, Understand competitive products and gaps in offering; conceptualize products that would be competitively advantaged, Develop business case for new Server products including volume, revenue and profitability estimates based on market, pricing and share assumptions, Develop regional launch plans including SKU development, pricing, forecasting and supply management to maximize product success, Work closely the global product development teams to influence the roadmap and ensure APJ requirements are represented in the global offering, Support product launch and provide sustaining efforts to enable quoting, validation, pricing, order entry, and fulfillment of products under management via internal sales tool and external web stores, Develop a region wide GTM plan and enable sales with the appropriate training and support, Drive the development and communications of product definition and solution plans to optimize the companys Server portfolio, Understand and influence the marketing and sales team, Oversees the analysis and evaluation of key market statistics define business, Coordination with the global marketing team to align marketing strategies across APAC, EMEA and North America regions and development of localised communications and campaigns, Manage a small team to plan, develop, coordinate, execute and measure local marketing campaigns, programmes and initiatives that are aligned to overall regional strategies to generate leads and increase market awareness for Strategy Execution in SEA, CN, ANZ and IN regions including, Events (business briefings, tradeshows, conferences, etc), Direct mail and other lead-nurturing programmes, Online marketing - email, webinars, websites, social media, Search Engine Optimization, PR and other business communication initiatives, Provide marketing support to identified Global Accounts and Chinese State-Owned-Enterprises (SOEs), Be the go-to Marketing contact for SEA, CN, ANZ and IN regions and be able to assist the local business leaders in managing lead-generation activities, case-studies development, partnership marketing, new segment development and penetration, Responsible for compliance, growth, analysis and usage of the marketing database, Manage all PR/branding/business communication activities (online and offline) and align these with marketing activities to meet business needs, Create and ensure accurate content of all marketing-related materials (catalogues, brochures, emails, website copies, press releases, etc. The role is responsible for actively translating customer engagement feedback into tangible local activity plans that drives customer engagement, Business Development activity for enterprise lead generation and events/trade show, Marketing Activity Plans & Innovation launches, This role is responsible for developing and implementing activity plans, in-line with global plans and championing local market needs, to improve drinks throughput, improve profitability and grow the machine base in the workplace, Champion and drive Workplace Vitality initiatives, Create and drive local marketing activity plans for building the mars drinks brand and driving the technology and drinks products sales performance (NSV (Net Sales Value), New Business, promotions, share, volumes vs. plan), Develop and lead brand and internal communication plans, product launches and sales promotions, Develop the marketing tools and information packages for internal and external use, Analyse of the return on investment of marketing activity, Research and understand local consumer and customer insights, Understanding of the workplace drinks market place, the competitive set and the dynamics of the industry segmentation in the US, Analysis and implementation of Pricing Structures for machines drinks and services, Translate market knowledge and findings from sales and market research into actionable insight plans to be fed back to global marketing, Build brand awareness, customer acquisition, retention and delivering revenue by developing and leveraging a full range of digital, social and e-commerce tools, campaigns and platforms, Lead E-Commerce business initiatives including managing current platforms and identifying best-in-class solutions to support emerging businesses including AMAZON.com, Bachelors Degree in Marketing or Business, 9+ years in either Brand, Trade or Channel Management, Sales Management, or similar marketing/sales role, 5+ years working in a business to business environment, Management and implementation of Visa marketing campaigns at market level that support the achievement of local business and brand objectives, Responsible for marketing consulting efforts for two groups of Visas Financial Institution clients in Russian market (a list of key clients and a list of middle market clients), Responsible for marketing consulting efforts for Visas Merchants clients in Russian market, Develop (with the support of regional team) and implement a new optimized approach to providing marketing support to the Financial institution clients from the middle market and Merchants clients, Develop; co-ordinate and implement strategic marketing and communication plans designed to meet Financial Institution client and market, including realization of marketing campaigns on behalf of clients, To be a brand champion for the Russian market supporting high brand value for clients and customers through effective realisation of the global brand strategy delivering clear and consistent brand messages throughout all marketing campaigns, To be a sponsorship champion for the Russian market, To lead Affluent Centre of Excellence for CEMEA, To be the media manager at the Russian market providing effective media plan for all the campaigns and the best fit of media mix to the target audience, communication message and available creative solutions, Bachelors degree from an accredited university, Minimum of 5 years experience in product marketing, Experience in email / digital / social marketing high desirable, Working knowledge of Microsoft Office applications (Word, Excel, etc.
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